Professional Social Media Training in Portugal
When you know better, you do better!

Who is the master course for

  • entrepreneurs looking to accelerate company performance through e-marketing and social media.
  • managerial or professional staff from organizations who need to learn how social media can be used to target social networks and to 'spread a message'.
  • research students who want to develop specialised knowledge of social media strategies and to improve graduate career prospects.

The programme content:


  • The elements of social media
  • Engaging with social media
  • Consumer generated media
  • Building a social media campaign
  • Social media metrics, social platforms, advertising and the social web
  • The multimedia channels, objectives, metrics and ROI
  • Mobile social networking
We help your business succeed
The workshop will help participants understand the evolving landscape of social media and acquire a toolkit for delivering their own e-marketing strategy. This innovative course looks at how social media can be used to communicate with potential and existing customers effectively as well as spread the word about events and activity programmes. Social networking is a powerful tool which can be used to enhance participation in business, facilitate collaboration and community building, and support strategic initiatives. This professional course will help participants kick-start their own social media optimisation campaign.

The workshop will cover the following topics:


Integration of Social Media with other marketing activities; building, managing and monitor online PR campaigns; learning to use Facebook new ad platform; Linkedin B2B marketing for growing business; Twitter campaigns, the power of Pinterest marketing; optimising Google+ and YouTube channels, helping videos go viral, integrating platforms, apps and metrics; monitoring, measuring and reporting on Social Media ROI; legal privacy and policy issues related to Social Networking.
 
We believe in people and their dreams!
Meet our executive team

Dr Evangelos Moustakas (PhD, MSc, PGCertHE, BSc, BA)

Dr Evangelos Moustakas is a Professor in Digital Communications and Social Media Strategist. He has been teaching for Middlesex University in London, London School of Commerce, King Faisal University, Jubail University and the American College of Greece. He is the founder of the Research Group Saudi Marketing [www.saudimarketing.org] and co-manager for Alpha Media Digital Communications Corporation in Riyadh (KSA). He develops Digital Communication Strategies for a large number of organisations in Europe and the Middle East.
Evangelos holds a doctorate in e-marketing from Middlesex University in London, a Master of Science in Electronic Commerce and two Undergraduate degrees in Business Administration and Accounting. He has authored over three dozens of research publications and presented his work at International Conferences in Europe and the US. He is a regular, invited columnist to several practitioner IT and Digital Technology magazines. Dr Moustakas has been an examiner for the Hellenic Quality Assurance and Accreditation Agency (HQAAA) and Chair at the Academy of Marketing in UK [eMarketing SIG].

Ana Branca (PhD, MSc, MBA)

Dr Ana Branca is a distinguished Lawyer and Professor at the Polytechnic Institute of Viseu (IPV) in Portugal. She has a PhD in Organisational Behaviour, an MSc in Management and an MBA in Human Resource Management. She is the coordinator of Post-Graduate studies in Competition and Tourism and manages the Entrepreneurial Group of IPV. She has organised and delivered a series of Professional Courses in the area of Cyber Law and presented her research work in Conferences and Scientific workshops in Europe and the US.

Raymond L. Benton, Jr. (PhD, MA, BSc)

Ray Benton is Professor of Marketing and Chair, Department of Marketing, in the Quinlan School of Business at Loyola University Chicago. He is an expert on market research methodologies and on environmental issues, sustainable enterprise, and environmental ethics. Dr. Benton received his Doctor of Philosophy in economics from Colorado State University, his Master of Arts in sociology and anthropology from Colorado State University, and his Bachelor of Science in Business Administration, majoring in marketing (advertising concentration), from the University of Arizona. He has taught courses in business, economics, and anthropology in both the United States and in Europe.
Dr Benton received the Helen Potter Award of Special Recognition from the Association for Social Economics for the best article appearing in volume 44 (1986) of the Review of Social Economy. In 1988 he was Visiting-Scholar-in-Residence, Summer Research Program of the College of Commerce, Queen's University, Kingston, Ontario, Canada. He was awarded the Outstanding Faculty Member of the Graduate School of Business for 1990-1991 and received a Faculty Fellowship in the Department of Philosophy's Center for Ethics Across the University, Spring Semester 1992-1993. Professor Benton has published in the fields of business, economics and marketing.

Olga Davidovich

Olga is a tech lead .NET developer. Currently she works as a specialist in ASP.NET C# web software development. She creates sites, content management systems, monitors and improves the quality, design and style of corporate websites. She is proficient in ASP.NET C#, JavaScript, jQuery, HTML, CSS and other web technologies and standards. She had been in charge in a number of projects as a software developer for handheld mobile computers, barcode/RFID terminals with RFID chip programming and smartphones on windows. Olga tracks and evaluates new standards, technologies and trends in Web site development, design, and delivery.

Eve Geroulis (MSA, BA)

Eve Geroulis joined the faculty of Loyola University Chicago School of Business in the fall of 2003 where she imparts her professional executive experiences in the classroom, ranging from international advertising agencies to hi-tech start ups. She has also taught graduate courses at the Edhec School of Business in France, The American College of Greece in Athens and Loyola University’s Rome Campus. She continues to work with institutions in Europe and the United States addressing how companies can best leverage post-modern digital and global market realities across communication initiatives and has addressed the subject at avariety of forums including Google, The Conference Board and the European Union’s Marie Curie Conference on Research & Innovation in Brussels. She also delivered a Tedx Talk in Athens in October 2011. Eve holds her BA in political science and journalism from Loyola University Chicago and her MSA from Northwestern University.

Sandra Kumorowski (MBA, BBA)

Sandra has over 12-years experience in strategic marketing including project work for Apple, Microsoft, Nordstrom, PepsiCo, Nintendo, VAG, La Presse, AXA, Edelman, etc. and is a Founder of Enakta - business strategy consultancy that offers advisory services in strategic marketing, business development, and professional education. In recent years, teaching has become her passion and she is currently working as a Professor and PR Studies Director at Columbia College Chicago. At Columbia, Sandra teaches classes on Creativity in Marketing, International Advertising, Prague Global Marketing Prague Program, Branded Entertainment Practicum and Developing a Marketing Plan. Sandra also serves as a Marketing Chair for Christopher & Dana Reeve Foundation in Chicago. She holds BBA and MBA from Loyola University Chicago, completed 12-year education at Music Academy and two Project Management Certifications.

Stephen Donohue (MBA, MSc, CMI, PGCertHE)

Stephen is a Chartered Manager and Senior Management Consultant to the Entrepreneurial SME Sector in London, UK specializing in development and implementation of strategic management objectives for high growth/entrepreneurial companies. He has built–up and sold 2 high growth entrepreneurial companies in the sectors of fashion and financial investment services. He is Senior Lecturer and Researcher in the Academic Marketing and Enterprise Group at Middlesex University and Module leader for the MBA, MA postgraduate and undergraduate Entrepreneurship, Innovation and Small Business Management Modules. He is also the Head of Innovation consultancy project team.
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